High Quality Content: What is the Essence of SEO?

The global village in which we live today is filled with numerous talented content writers. Each writer has its own specialty and is unique in its own way but there is one thing in which most of the content writers are specialized and that thing is SEO. A content that has been produced with a sole purpose of getting published on the internet then it is extremely important that it must fulfill every aspect of SEO because otherwise it will turn out to be a total waste.

There is no doubt in saying that SEO is extremely important when it comes to online content publishing but another equally important thing is the quality, one of those things that can never be compromised. But there is an issue that seems like a great challenge for most of the writers. The writer always has to come up with an article that is of a top notch quality but at the same time he needs to keep keyword density in his mind for fulfilling the requirement of SEO. At times this thing becomes a problem because in order to maintain the keyword density, the quality unintentionally gets compromised.

When experienced writers are asked regarding high quality content in the light of SEO, even they get confused and mostly fail to give a satisfactory answer.  Well, in order to understand the quality of content you first need to grasp Google’s ultimate concept regarding search because talking only about content marketing is just not enough. Let’s go though some important factors that plays a vital role in making a content of superb quality.

The Anti-SEO Stance by Google

Recently, Google brought some changes that made the online marketers realize that they must focus more on quality rather than keyword density. These changes include Hummingbird and removal of the tool that used to give priority according to the density of keyword. Just like Penguin and Panda, Google had made clear to the online marketers that they should give the highest priority to quality and they must work to do good for the users rather than just thinking about webpage ranking by applying cheap SEO tricks.

Marketers must concentrate more on the quality and uniqueness of their websites and must avoid deceiving tricks that are mostly applied these days just for the sake of top ranks. Now, Google has clearly informed that if a marketer wants customers to reach his website through the biggest search engine then he needs to work hard on optimizing his website and come up with some real marketing strategies.

Google has Made the Right Move

This move that has been made by Google has actually confused content writers. Up till now they were producing high quality work according to the keyword density and while writing the article they do have a positive thought that their content will be given importance on the internet due to the presence of keywords according to the requirement of SEO. But now, they have a question in their mind that how their hard work will be seen by others if keyword does not hold any importance. Well, we accept it or not but now we have to play the game by the new rules that have been set up by the Google and we have to let our old methods go. We like it or not but we have to accept this fact that from now on we have only one priority and that is quality.

Why this Sudden Importance to Quality?

The Google is basically doing a business, in which it helps the customers by taking them to the answer of their question in a small time fraction. And as users trust Google, so it is Google’s responsibility to provide them with proper answers. So, if marketers produce cheap content just for gaining better ranking and their website gets displayed on the first page of search results then the user’s trust gets hurt and this is just not acceptable by Google.

So, in order to make sure that users get the best possible answer for their query, Google has come up with the changes in algorithm. These changes get you closer to your answer in least possible time and also try the best to get you to the proper answer rather than just some website filled with useless fluff. Google’s goal is to provide interactive experience to its users and it is working with full determination on it.

With various changes in technologies day by day, changes in the search engine are happening simultaneously. So, we all must get prepared for these changes as well.

Is this Change is Good for the Marketers?

Many marketers would see it as a nightmare that has been laid over them by Google but many will also consider it as a great step taken by Google. Search engines surely have no bad intentions for website marketers, all they want is that their product must get better so their reputation gets better as well. So now, if you wish your content to appear in SERPs then the only option you have is to come up with high quality content.

Google’s aim is to save time of its users and at the same time provide them with useful information rather than creating a frustrating experience for users. A quality content is rich of useful knowledge, one that actually help out the users, not like keyword dense content that is only rich of the desired keyword and nothing else.

What can Actually be Considered a Content of Great Quality?

We write content according to search engine’s ranking criteria but now in order to fulfill this criteria we have no other choice than producing quality content. By quality content it means that it must have such information that deserves to be shared amongst people. It actually holds some knowledge that is useful to the readers or searchers. Overall, the content should be worthy enough to be a part of the first page of searched results.

A Tough Task of Creating Quality Content

You cannot come up with quality content just like that; it demands some serious hard work and professionalism. At first, you need to decide that in which category your content falls. You must be aware of the genre of your content because then only you can maintain the flow of your tone while producing the content. After that you need to make sure that people could rely on your content and the only way to do this is by adding correct information in a positive tone.

One of the greatest challenges while writing content is to prepare a profit building content without the content being promotional. It is definitely a tough task but it can be achieved if the writer puts some real useful information in the content.

A content with a superb quality demands for some investment. You need to hire some really talented writers who have a great reputation in the market along with highly artistic graphic designers that can add attraction to your content along with quality. In order to create an interactive content, you need a good programmer as well.

Gaining popularity through good quality is a slow process. So, you need to be patient and keep doing hard work with high hopes and fingers crossed. It will surely take some time but if you are truly giving your 100 % without compromising the energy then without any doubt your hard work will be paid off.

The best strategy to prepare a content of great quality is to be original. Apply your own tactics rather than copying others. Give ample time to research work while preparing content. Always follow those strategies that work out for you perfectly because when you follow someone else’s techniques with a hope that you might get the similar response then there is a high chance that you end up seeing failure.

How to be Consistent with Great Quality Work?

You need to get close to your readers’ mind. You must know the crowd that you need to attract because then only you can build a content that is able to keep the readers interested in your blog or website. And above all, make sure that your work has the ability to provide answer of each of the question present in the minds of your readers.

There are numerous businesses in which unique words are used, words that are not used in everyday life. The usage of these words is restricted to particular industry. So, you must get to know these words by going through websites, blogs and forums that are related to the same industry in which you are involved. This really helps in optimization of the content.

While writing your content, keep this one very important thing in mind that you are not writing to sell a product, instead your sole purpose is to build trust among users through your content. Once you are able to gain trust then selling them the product turns out to be a piece of cake. Your aim should be to build a strong relationship with the help of your content and nothing else.

Your content should be full of all the answers to the usual questions asked by the customers. But the useful information along with them is extremely important as well.

If you wish to make your relationship with the readers strong and wish to build an unbreakable trust then make sure to never stop to produce content. Produce content on everyday basis without disturbing your usual schedule. The more you produce, more will be your credibility.

Quality content is comprised of various things but the key to success is only one and that is creativity. If you wish to win this race then you have to come up with unique stuff. Be extra creative because then only you will be considered a good competitor in the market.

The game is old but the rules are new, the definition of the game has compressed to just a single word which is ‘quality’ and if you want to survive then you have to provide the one thing it is asking, ‘quality’.

Connect with the author Mirza Fraz Baig.